Ain't It Funny...?

Every Tuesday, The Productive Disruptive delivers storytelling science, message makeovers, cultural commentary, and a little rebellious hope for anyone still stubborn enough to believe communication can change the world.

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Ahh America...
Home of the free*

*Laced with irony.

This concept of freedom gets tossed around here like confetti(the microplastics😭)

You hear it in slogans.
You see it on bumper stickers.

America = freedom…

On paper.

We all know there’s a gap here.
Between the image and the infrastructure.
Between the values we say we hold, and what’s actually playing out.

And in that gap? Powerful Stories.

I’m sure you’ve noticed the moment truth enters the chat, people start reaching for the mute button.

But if we stop there, just calling it out, confronting, and pointing at the hypocrisy, it rarely changes anything.
(We’ll get to the science on that in a second.)

So this issue?
It’s not just about the contradictions.
It’s about what you do with them.

When things get funny, that’s a great time to pay attention.

But not all funny is the same funny...

There are three core flavors of ā€œthat’s funny,ā€ and when you know how to clock them, you’ll start seeing storytelling fuel everywhere.

ā€œC’mon Now, That’s Just Funny.ā€

This one’s light. It’s not deep. But it’s useful.

It’s those belly laughs. Those chortles.

Take when I posted a carousel on LinkedIn… I was dead serious, well-researched, full of gems, but there was a very obvious typo.

Like, on slide one.

I snorted when I realized it. I didn’t take it down. I wasn’t about to re-edit, re-upload, re-post.
What made you laugh during a project?

Use it when:
You want to break the ice, tell on yourself a little, and offer a teachable moment that feels human

And I oop.. nonFINANCIAL, forgot an N buddy. I cackled.

ā€œNow Why You Acting Funny?ā€

This is misalignment.
Behavior that contradicts the branding.

It’s not always malicious, but it is revealing.
Think where somebody (or something) is outta pocket.

Like a nonprofit that says they care about equity, but tells interns, ā€œYour payment is the experience.ā€
Or an organization that posts about mental health, while burning out its staff.

What makes this powerful?
You’re asking what this reveals

ā€œI Just Find It Funny Thatā€¦ā€

This one is the deepest cut.
The irony. The contradiction. The quiet unraveling.

Funny how we say hard work leads to success… but wealth seems to concentrate where it always has, even when low-wage employees work their asses off.

Seems ā€œhard workā€ and meritocracy is a good ol’ legitimating rationale, huh?

This is the kind of funny that’s not haha.
It’s hmmšŸ¤”.

It’s the math ain’t mathin’

🧠 Story Science Side Note: When people experience narrative tension, they remember it, and it’s even more effective if you hold a mirror without fogging it up with shame.

A core component of Motivational Interviewing(MI) shares people are generally better persuaded by the reasons they discovered themselves instead of from others. The shaming or arguing may feel like a assault on their freedom of choice, and they may double down on their beliefs.

I just find it funny that.. can be cognitive dissonance dynamite🧨

I truly believe those slow ā€œhead tiltā€ moments…

When someone is guided to their own realization. Those are those moments of shifted perspectives, and so the rally may build.

The moment in The Wiz when Dorothy and everyone pulled the curtain and discovered The Wiz was just smoke and mirrors.

šŸ“ Message Makeover: This is coming straight from America’s First Policy’s agenda pillars.

Advocate for Teaching the Truth About America’s History

While teachers deserve tremendous respect for the professionalism they bring to their jobs, education activists have sought to introduce factually inaccurate and damaging teachings into our Nation’s schools.

Racially divisive policies and theories and false teachings of the American founding are indoctrinating America’s youth with an anti-American ideology instead of preparing them for engaged citizenship by teaching rigorous subject matter.

I just find it funny that the same folks yelling ā€œindoctrination!ā€ are saying shit like this.

Truth got conditions now?

How I feel this message could be made over is quite literally…
Teach the youth the truth… but not the actual truth. That’s anti-American.

Next time you hear someone say, ā€œLet’s just stick to the facts,ā€ ask:
Whose facts?

Which, is a distinction to make now it seems.

Here’s the challenge…
As shared, direct confrontation rarely shifts deeply held beliefs.

But stories that expose dissonance, without judgment, can create space for reflection.

So if you want this tension to land, you’ve gotta resist the temptation to go out swinging(you saw my ā€œain’t it funny responseā€¦ā€ that’s staying backstage.)

It’s about helping others see the contradiction for themselves.

You don’t need to shame the hypocrisy.
Just surface the crack in the logic, and guide folks into noticing what’s slipping through.

šŸ› ļø The PHacilitator’s Corner:

Reflect on a moment last week…

  • Was it funny haha? (Light, ironic, surface-level contradiction.)

  • Was someone(or something) acting funny? (Misaligned actions and values.)

  • Was it funny peculiar? (Deeper contradiction, hypocrisy, or systemic tension.)

Now write it down.
Even just one sentence.
Even if you don’t share it.

That’s raw material.

And remember:
No need to argue
Try just holding up the mirror, and letting the cracks do their work.

There’s a special deal on registration for the State of Black Health Conference this week—now through Friday, July 18. Get the $250 registration rate while it lasts!

Hope to see you there! Spots are going. You can register at StateofBlackHealth.com

How’d I do?