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Ain't It Funny...?
Every Tuesday, The Productive Disruptive delivers storytelling science, message makeovers, cultural commentary, and a little rebellious hope for anyone still stubborn enough to believe communication can change the world.
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Ahh America...
Home of the free*
*Laced with irony.
This concept of freedom gets tossed around here like confetti(the microplasticsš)
You hear it in slogans.
You see it on bumper stickers.
America = freedomā¦
On paper.
We all know thereās a gap here.
Between the image and the infrastructure.
Between the values we say we hold, and whatās actually playing out.
And in that gap? Powerful Stories.
Iām sure youāve noticed the moment truth enters the chat, people start reaching for the mute button.
But if we stop there, just calling it out, confronting, and pointing at the hypocrisy, it rarely changes anything.
(Weāll get to the science on that in a second.)
So this issue?
Itās not just about the contradictions.
Itās about what you do with them.
When things get funny, thatās a great time to pay attention.
But not all funny is the same funny...
There are three core flavors of āthatās funny,ā and when you know how to clock them, youāll start seeing storytelling fuel everywhere.
āCāmon Now, Thatās Just Funny.ā
This oneās light. Itās not deep. But itās useful.
Itās those belly laughs. Those chortles.
Take when I posted a carousel on LinkedIn⦠I was dead serious, well-researched, full of gems, but there was a very obvious typo.
Like, on slide one.
I snorted when I realized it. I didnāt take it down. I wasnāt about to re-edit, re-upload, re-post.
What made you laugh during a project?
Use it when:
You want to break the ice, tell on yourself a little, and offer a teachable moment that feels human

And I oop.. nonFINANCIAL, forgot an N buddy. I cackled.
āNow Why You Acting Funny?ā
This is misalignment.
Behavior that contradicts the branding.
Itās not always malicious, but it is revealing.
Think where somebody (or something) is outta pocket.
Like a nonprofit that says they care about equity, but tells interns, āYour payment is the experience.ā
Or an organization that posts about mental health, while burning out its staff.
What makes this powerful?
Youāre asking what this reveals
āI Just Find It Funny Thatā¦ā
This one is the deepest cut.
The irony. The contradiction. The quiet unraveling.
Funny how we say hard work leads to success⦠but wealth seems to concentrate where it always has, even when low-wage employees work their asses off.
Seems āhard workā and meritocracy is a good olā legitimating rationale, huh?
This is the kind of funny thatās not haha.
Itās hmmš¤.
Itās the math aināt mathinā
š§ Story Science Side Note: When people experience narrative tension, they remember it, and itās even more effective if you hold a mirror without fogging it up with shame.
A core component of Motivational Interviewing(MI) shares people are generally better persuaded by the reasons they discovered themselves instead of from others. The shaming or arguing may feel like a assault on their freedom of choice, and they may double down on their beliefs.
I just find it funny that.. can be cognitive dissonance dynamiteš§Ø
I truly believe those slow āhead tiltā momentsā¦
When someone is guided to their own realization. Those are those moments of shifted perspectives, and so the rally may build.

The moment in The Wiz when Dorothy and everyone pulled the curtain and discovered The Wiz was just smoke and mirrors.
š Message Makeover: This is coming straight from Americaās First Policyās agenda pillars.
Advocate for Teaching the Truth About Americaās History
While teachers deserve tremendous respect for the professionalism they bring to their jobs, education activists have sought to introduce factually inaccurate and damaging teachings into our Nationās schools.
Racially divisive policies and theories and false teachings of the American founding are indoctrinating Americaās youth with an anti-American ideology instead of preparing them for engaged citizenship by teaching rigorous subject matter.
I just find it funny that the same folks yelling āindoctrination!ā are saying shit like this.
Truth got conditions now?
How I feel this message could be made over is quite literallyā¦
Teach the youth the truth⦠but not the actual truth. Thatās anti-American.
Next time you hear someone say, āLetās just stick to the facts,ā ask:
Whose facts?
Which, is a distinction to make now it seems.
Hereās the challengeā¦
As shared, direct confrontation rarely shifts deeply held beliefs.
But stories that expose dissonance, without judgment, can create space for reflection.
So if you want this tension to land, youāve gotta resist the temptation to go out swinging(you saw my āaināt it funny responseā¦ā thatās staying backstage.)
Itās about helping others see the contradiction for themselves.
You donāt need to shame the hypocrisy.
Just surface the crack in the logic, and guide folks into noticing whatās slipping through.
š ļø The PHacilitatorās Corner:
Reflect on a moment last weekā¦
Was it funny haha? (Light, ironic, surface-level contradiction.)
Was someone(or something) acting funny? (Misaligned actions and values.)
Was it funny peculiar? (Deeper contradiction, hypocrisy, or systemic tension.)
Now write it down.
Even just one sentence.
Even if you donāt share it.
Thatās raw material.
And remember:
No need to argue
Try just holding up the mirror, and letting the cracks do their work.
Thereās a special deal on registration for the State of Black Health Conference this weekānow through Friday, July 18. Get the $250 registration rate while it lasts!

Hope to see you there! Spots are going. You can register at StateofBlackHealth.com